Rosamund Pike will star in and produce “Feed,” a body horror film from “Russian Doll” co-creator and “Star Wars: The Acolyte” creator Leslye Headland.
The film follows a desperate mother who discovers an obscure collagen supplement that promises to transform her tween gymnast daughter into an influencer. Fame hits fast, but as her daughter goes viral, she undergoes a terrifying transformation. “Feed” was inspired by a 2022 Finnish horror film, “Hatching.” Daniella Isaacs (“People Who Knew Me”) wrote the script.
Headland made her feature debut in 2012 with an adaptation of her play, “Bachelorette.” In 2015, she wrote and directed “Sleeping With Other People.” Both premiered at the Sundance Film Festival.
Pike was nominated for an Oscar for “Gone Girl.” Her other credits include “Saltburn,” “An Education,” and the James Bond film, “Die Another Day.” She won an Olivier Award for “Inter Alia,” a role she is reprising this fall on Broadway.
“Long have I wanted to make a film that plays anarchically with our obsession with social media and self-improvement, our desire for fame without notable admirable skill and, let’s put it out there, the monstrosity of modern motherhood,” Pike said in a statement. “‘Feed’ deals with all these things. It tracks a Momfluencer, Erin, bent on her daughter’s domination of the digital space. Erin believes that success here will protect her daughter from the horrors of our fickle world… won’t it? ‘Feed’ examines appetite. The dark appetite of online communities; the appetite of a social media landscape that monetizes youth and beauty; the appetite of a mother for her daughter’s success; and the appetite of a teenage girl, hungry for fame, self-empowerment and dominance in her relationship with her single mother. ‘Feed’ is film that plays in the genre space, and plays into our current fears, as parents, as citizens, of the digital world.”
Headland added: “Daniella’s script is audacious, disturbing and deeply human, and Rosamund is among the boldest actors working today. I couldn’t ask for better partners to take on the darker corners of this story and I feel incredibly lucky to be making this film with two women whose work I admire so much.”
The Veterans is overseeing the international sales rights, with CAA Media Finance tackling the U.S. sales. Talks will kick off next week at the American Film Market.
Pike will produce through her Primitive Streak banner, alongside Shelley Browning for Magnolia Entertainment, Steven Schneider for Spooky Pictures, Ara Keshishian and Petr Jakl for ZQ Entertainment, and Sam Ritzenberg for Agile Films. ZQ Entertainment financed the development of the script.
Pike is repped by CAA, United Agents and Magnolia Entertainment; Headland is repped by CAA and Sugar23; Isaacs is repped by Curtis Brown Group.
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